Do Affiliate Bonuses Really make any difference
I put this question "Do bonuses make any difference to you?" to which the majority answered "no not really", or in a couple of the more detailed replies "Only if I am working on something the bonus is linked to when it is running, if not....no."
And so we reach an Affiliate Managers nightmare scenario of offering a $10,000 bonus and it having no impact,to which the marketing manager says "no more pennies for your marketing channel"
We've tried various ways to test interest, ranging from "email us to join in" to "email us to claim your prize" and the generic, "Just make more sales/ your first sale and we'll give you a bonus"
One issue we've seen time and again though is that bonuses don't necessarily attract people who plan to support you long term, running a bonus on an affiliate program with a good brand, tends to attract PPC bidding on that trade mark that then vannishes after the bonus ends. The participants banking on the bonus covering their PPC fees and that they will still come out ahead.
Right now I'm leaning more and more towards Organic SEO based bonuses where long term benefits for merchant and affiliate should be good if the merchant can convert the traffic.
As I type we've just launched the latest Mondera Bonus Campaign for Wedding Season and a GoodTimes Entertainment SEO campaign.... running side by side it will be interesting to see which pays out the most for the most growth in sales.
An interesting idea I saw on Aff Boards the other week was a bonus based on maintaining a google position for specific keywords. Paid every month for as long as the position is maintained (obviously with the listed page being mainly focused on the merchant running the bonus), that's a very interesting concept I think I have to try very soon!
And so we reach an Affiliate Managers nightmare scenario of offering a $10,000 bonus and it having no impact,to which the marketing manager says "no more pennies for your marketing channel"
We've tried various ways to test interest, ranging from "email us to join in" to "email us to claim your prize" and the generic, "Just make more sales/ your first sale and we'll give you a bonus"
One issue we've seen time and again though is that bonuses don't necessarily attract people who plan to support you long term, running a bonus on an affiliate program with a good brand, tends to attract PPC bidding on that trade mark that then vannishes after the bonus ends. The participants banking on the bonus covering their PPC fees and that they will still come out ahead.
Right now I'm leaning more and more towards Organic SEO based bonuses where long term benefits for merchant and affiliate should be good if the merchant can convert the traffic.
As I type we've just launched the latest Mondera Bonus Campaign for Wedding Season and a GoodTimes Entertainment SEO campaign.... running side by side it will be interesting to see which pays out the most for the most growth in sales.
An interesting idea I saw on Aff Boards the other week was a bonus based on maintaining a google position for specific keywords. Paid every month for as long as the position is maintained (obviously with the listed page being mainly focused on the merchant running the bonus), that's a very interesting concept I think I have to try very soon!
posted by amwso @ 3:11 PM
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